K2 Designer series original design by German Designer Jette Joop

Jette's philosophy is the crossover of partnerships:

"Exceptional design considers needs and sets new aesthetic standards. To reach this goal, you have to find new ways. Ways with crossings. At these crossings you meet partners that have the same high expectations and standards regarding design and fashion. "Skating is a fabulous way to get around - although I'm not a great skater" says Jette Joop. "In creating these skates I wanted to make a fashioon statement. Trendy style combined with high technology. I wanted everybody to skate with style!" - Jette Joop

JETTE JOOP's professional profile:

+ Born in Braunschweig Germany

+ Attended high school in Hamburg and finished her education in Oxford, England

+ Studied Industrial Design at the Art Centre College of Design in California and graduated with a Bachelor of Science

+ Moved to New York City to work for Barry Kieselstein-Cord and Polo Ralph Lauren

+ In September 1997 Jette set up her own company, The Jette Joop Europe headquartered in Hamburg, Germany